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Calculate Customer Lifetime Value

You Need To Know Your Customer Lifetime Value

How do you decide which customer is more important or who give you better value? Is someone spending RM1,000 a year better value than someone spending RM200 monthly? Or is someone make 3 purchase a year better value than 1 purchase a year?

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Customer Lifetime Value

How much are your customers worth?

Customer Lifetime Value matters more than you think. It impacts customer retention rates, reveals the level of brand loyalty and helps your business stay in black.

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Customer Loyalty Program

Why you should have Customer Loyalty Program

Customer loyalty program is an incentive process for business to keep their customer back. Whether it's a hotel, airline, restaurant or even a pet shop, some form of reward not only make customers feel appreciated, but it will help maintain customer retention.

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Customer Loyalty Program

Customer loyalty and relationship start here

Today brands are quick to strategise on how to make new customers and retain them through quality products and customer service. But how do you build and compete for your customer trust?

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Email Marketing Not Working Because No One Read It

Email Marketing Not Working Because No One Read It?

Spending time to craft your email message, put in a nice design and draft an enticing email subject but not getting the expected email open rate?

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Email Marketing vs social media

Email Marketing or Social Media?

With more marketers putting budget on social media, is email marketing dead, dying or going anywhere anytime soon? No, email is alive and kicking, so is social media.

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Email Marketing For New Business

Email Marketing for New Business

Marketing technology changes by day and it is challenging for modern marketer to determine the best communication channel to reach prospective customers.

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Email Marketing Strategy for the New Normal

In the last two months, digital marketing has been invaluable for brand to connect with consumers. From Facebook posts, Instagram posts and Tik Tok videos, to Google ads and...

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Digital Marketing During Downturn and Getting Ready for the Market

The impact of the current situation is a concern to all of us, for health and for business. The unprecedented, almost-total disappearance.....

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Why aren’t you making the best of your business database?

In this day and age, essentially everything is about data and the vast majority of companies collect data on their consumers.

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It's Time for Database Marketing

Every business collects customer and prospect data in many ways, via sales, enquiry, websites, contests, you name it. Too often these databases are all stored separately.....

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