In the last two months, digital marketing has been invaluable for brand to connect with consumers. From Facebook posts, Instagram posts and Tik Tok videos, to Google ads and email marketing campaigns. Email marketing, in particular, has massive potential to reach consumers and convey customised message to them.
So what can brands do to step up their email marketing game? Apart from the general guidelines, here are some pointers on how to adjust to current situation
Personalise your message as much as possible
Segment your list, speak directly to your customers. Craft a headline and body message that is relevant to the specific person is always the best
Provide real value to customers is an important distinction, email marketing messages right now should be truly useful to consumers
Demonstrate social responsibility
Showing empathy and giving shout-outs are excellent ways to display that in email marketing
Offer information and help
Focus on what information customers need. Updates on how the pandemic will likely affect the services that business provide, or offers for delayed payment for people.
Sticking to the status quo
In the case of email marketing, businesses cannot continue as usual and risk being tone-deaf. The situation needs to be acknowledged and content adjusted accordingly.
Exploiting the situation and making light of it
Capitalise on the current crisis or pushing products that are in short supply will have detrimental outcomes.
The impact of the current situation is a concern to all of us, for health and for business. The unprecedented, almost-total disappearance.....
Every business collects customer and prospect data in many ways, via sales, enquiry, websites, contests, you name it. Too often these databases are all stored separately.....
In this day and age, essentially everything is about data and the vast majority of companies collect data on their consumers.
If you have any enquiries, or simply wish to get in touch with us, here is where you can find us.
A-18-07 Trefoil @ Setia City, 2 AH U13/AH
Jalan Setia Dagang, Setia Alam
40170 Shah Alam