Customer loyalty program

Why you should have Customer Loyalty Program

12 August 2020

Customer loyalty program is an incentive process for business to keep their customer back. Whether it's a hotel, airline, restaurant or even a pet shop, some form of reward not only make customers feel appreciated, but it will help maintain customer retention.

Here are some statistics why you should have a customer loyalty program

Companies with strong loyalty marketing programs grow revenues 2.5 times faster than their competitors and generate 100-400% higher returns to shareholders   Members of top-performing loyalty programs are 77% more likely to choose your brand over the competition   A 5% increase in customer retention increases profits by 25% to 95%   Integrating a loyalty program with your e-commerce platform can increase average order quantity by 319%   64% of companies say their loyalty program is the best way to connect with customers   Acquiring a new customer costs 5 to 25 times more than retaining an existing one   Loyal customers spend 67% more than their peers    71% of loyalty program members say that their membership is an important part of their relationship with the sponsoring brand   Loyalty program emails have up to a 55% open rate and 17% click through rate – two times and eight times higher than MailChimp benchmarks   Non-cash rewards are three-times more cost effective than discounts or cash prizes


If you are planning to build customer loyalty program for your business, we are here to help.

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