Monsters

3 email marketing benefits for your company

29 June 2020

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Marketing technology changes by day and it is challenging for modern marketer to determine the best communication channel to reach prospective customers. However there is one way that will make your audiences most likely to read your message, Email Marketing.

Distributing product and promotional messages via email to defined target audiences can bring you the best ROI. According to research, email marketing is currently brings $38 in ROI for every $1 spent. This is especially useful for new business, allot your marketing spend is critical to your success. Here are 3 benefits that email marketing offers your new business.

1. Personalised content for targeted audiences

Email not only allows you to customise the content according to the needs and preferences of recipients, you can also segment your contacts and tailor your marketing campaign to groups

• - customer vs prospect
• - one-time customers vs return customers
• - by demographics
• - by behaviour

2. Drive traffic to online channel

Email marketing is best traffic driving medium to your digital platform such as shop, website and social media. Links in email allows recipients to be one click away from the desired destination.

 

3. Tracking and measurement

Email is the most effective in tracking recipient action and campaign results, allow you the opportunity to see the effectiveness of your campaign and learning for future campaign. On top of that, the results will help you plan for the immediate follow up campaign,

• - Did not open email : change subject or offers to improve open rate
• - Did not click on CTA button : change offers to increase click rate
• - Did not purchase after click : different offers to increase conversion rate

Not sure how to develop a solid email marketing strategy? Talk to us, Spice Monsters can help.