Marketing technology changes by day and it is challenging for modern marketer to determine the best communication channel to reach prospective customers. However there is one way that will make your audiences most likely to read your message, Email Marketing.
Distributing product and promotional messages via email to defined target audiences can bring you the best ROI. According to research, email marketing is currently brings $38 in ROI for every $1 spent. This is especially useful for new business, allot your marketing spend is critical to your success. Here are 3 benefits that email marketing offers your new business.
1. Personalised content for targeted audiences
Email not only allows you to customise the content according to the needs and preferences of recipients, you can also segment your contacts and tailor your marketing campaign to groups
2. Drive traffic to online channel
Email marketing is best traffic driving medium to your digital platform such as shop, website and social media. Links in email allows recipients to be one click away from the desired destination.
3. Tracking and measurement
Email is the most effective in tracking recipient action and campaign results, allow you the opportunity to see the effectiveness of your campaign and learning for future campaign. On top of that, the results will help you plan for the immediate follow up campaign,
Not sure how to develop a solid email marketing strategy? Talk to us, Spice Monsters can help.
The impact of the current situation is a concern to all of us, for health and for business. The unprecedented, almost-total disappearance.....
Every business collects customer and prospect data in many ways, via sales, inquiry, websites, contests, you name it. Too often these databases are all stored separately.....
In this day and age, essentially everything is about data and the vast majority of companies collect data on their consumers.
If you have any enquiries, or simply wish to get in touch with us, here is where you can find us.
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